The concept of brand identity applied to tourism and territory has been one of the most importan topics of political debate in several cities of the world; when the most important cities have chose their brand and have built a strong commercial image, now the debate is involving smaller cities. Today we feature a brilliant brand project by Martina Cavalieri of none other than her beloved city. Take inspiration and continue reading.
This is the project I made for my Master’s degree, a city/cultural branding concept created for my beloved hometown: Carrara
About the Designer
Martini is a 25 year old Italian graphic designer with a passion for typography and company branding. She an MA in Industrial and Graphic Design and she is currently helping young start-ups achieve success via effective branding strategies. Look her up and find out more through her Behance, website, or tumblr page.