From the moment I got engaged, I knew I had a challenge ahead of me. I chose to plan the visual identity for my own wedding. It was quite a responsibility, but the process was very fun and rewarding. The result is a construction of two personalities, since my fiancee was also the client....

This is the Logofailio project, consisting of 24 logos that were rejected by the Client in the period from 2019 to 2021 Sometimes, Clients are not always right!...

Tranquility, harmony and serenity are sensations that we experience when living in a paradise such as Tulum. When you are able to reconnect with yourself and refuel, there is no better place to experience life again than at Arú. The concept for this project is based around the above ideology c...

Usecroma is a brand in the fashion industry, initially focusing on accessories for the head. The brand has as its slogan the term "Wear the impossible", in order to bring a reflection on how we can transform the impossible into possible. Bringing some points of ancestry with a minimalist aestheti...

Absoluta Flora is a brand new florist located in the historic centre of Valencia (Spain). We developed the visual identity focused on its main big idea: 'Everything starts with a flower'. The visual identity is driven by the unique personality of the brand: magical, elegant and mysterious....

The idea of identity is that any visual communication is a building. For example, a business card can be a cottage, and a website with a lot of pages can be a skyscraper. The human factor is behind any mechanics from design to operation. This is reflected in the naming and logo. A logo is an elevato...

GreenGlow is a Mexican platform that distributes clean beauty products, free from ingredients that are harmful to health. The main discourse of the brand is based on the fact that beauty and consciousness can be together. For this reason, it was essential to have a balance between the glamorous worl...

Mikkeli’s 12th Illustration Triennial presented some of the best works by contemporary illustrators. The challenge was creating an identity that would encompass the breadth of today’s artists who create an astonishing diversity of illustrations across a spectrum of styles and genres. The letter ...

The project aimed to give life and expression to the Animal Food Pet Shop brand. They had only an amateur logo and the project consisted of giving a new perspective of the company with cheerful and intelligent attributes. For that I used creativity, generating a brand, which literally has seve...