Chaotica Rebranding

Chaotica is a next-generation fractal art application, designed for both novices and professional artists. Novice users can enjoy editing randomised fractals to produce stunning HD wallpapers and animations. Professional users will particularly value the fast, modern rendering engine. High quality animations and huge images for print are easily produced, with real-time imaging controls that will dramatically accelerate your workflow.

Mainly being a fractal and obviously digital application, you can play more with color, simplicity and also with the base of the program itself. Each fractal figure starts with a square, that can be complemented by design icon and many things, which makes the brand is very functional in many devices.

My Tools

Macbook Pro 13″

Adobe Illustrator CS6
Adobe Photoshop CS6


AI, for branding design
PS, for mock-ups, and presentation
Chaotica, for fractal graphics

The first was to concepts, sometimes the result can be very simple, compared to what was thought and drawing to the final result, the main idea was to create something that was minimalist, to serve as a good identity and also be easy to to remember. Following that, came the process of digitizing sketches and then in Adobe Illustrator.

Having resolved palette colors, the layout of stationery, web and other, I decided to make graphs Chaotica, which could show what he is capable program, there is nothing more instructive than that.

After these two processes, I dedicated myself to present the design mock ups and obviously the presentation itself, the font used (the choice always costs more) among many other things, some design process itself.

really caught my attention, what they liked my project, at least as behance pages, considering I’m not a renowned designer or as experienced.

I do not know if I could say I’ve learned something with this work, every day you evolve a bit and try to translate it into their work in one way or another, if I compare with jobs 2 or 3 years ago I can back to say that there have been advances, the ideal is to enjoy this.

if you want to see the entire project can visit my portfolio in

I hope everyone has a good day.

Camilo Herrera

Graphic designer, visual artist
Love the branding and glitches