This concept project by freelance designer Alireza Jajarmi, it intends to be innovative in the paint market. "Crew" is biodegradable powder-mix paint company that produces a wide rage of interior and exterior paint for consumers who not only need quality product, but whom are also environmentally savvy. The paint itself contains zero-VOC and the packaging itself is 100% recyclable, unlike other brands in the market. The packaging is meant to both protect the product and help it stack better on the shelfs. A kit is provided for those who not only need paint for their project, but, also who don't have the right tools needed for it.
Research is the crucial part. Knowing what consumers need and what they may be attracted to is what the designer has to be mindful of. The rest are the set boundaries that has to be followed such as temperature control, stack-ability, and showcasing what's inside the package in the best possible way.
House paint has never been a fashionable or a trendy market and that needs to be changed. The fact that the paint market is an unsaturated market for trendy and aesthetically pleasing products, made me want to create something new and different.
I can't really specify a thing, book or a person as my inspiration. I'm constantly being inspired by things I see everyday. A lot of designers spend way too much time on getting inspired and not enough time inspiring.
I can't recall where I got this piece of advice but I've always stayed true it, "Never let the Perfect be the enemy of good enough". Because perfection for the most part keeps you from creating more work.
About Alireza Jajarmi
Alireza Jajarmi is a graphic designer based in San Francisco. He moved to the US after he graduated from high school in Tehran (capital of Iran) seeking his goal of joining the bigger market in design. Alireza joined Academy of Art University's graphic design program in 2012 and as of now, he interns and freelances while finishing his remaining time at the AAU. His goal is to graduate and join a prominent agency in San Francisco. See more of his works on Behance.