Cyber Safe Institution is a comprehensive cyber wellness initiative by Learning Link Foundation. It is established to ensure cyber safety at educational institutions by fostering positive wellbeing of internet users.
The brief was to develop a strong Identity which encapsulates the essence of the brand.

The Idea was to create an identity which was relevant to its target audience and which was minimal yet bold.
The shape used is that of a shield with a nib in negative space.
The colors were carefully selected that complimented the aim of the brand.

The Brainstorming was done using keywords highlighting the brand attributes, which were then sketched on paper. The top three designs were further developed using Adobe Illustrator. After a few changes, this logo was the chosen one. The font used is ' Montserrat'.

The feedback received from the clients and teachers was positive. The main takeaway from this particular project was that while creating an identity one should emphasis on the vision of the brand and try and incorporate that into the designs.

Malavika Mahajan

Hello! I am an enterprising Graphic Design student who thrives on coffee. I am currently pursuing B.Des at Symbiosis Institute of Design.

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