Floresta - María Rayada by Marité Quiroga
Marité Quiroga project is about "María Rayada" a young fashion design brand, based in Santa Fe, Argentina Floresta is the visual story for their Spring/Summer collection. They made it happen in a special location, a beautiful and timeless old manor combined with a model of a singular beauty.
We wanted our model to look as natural and fresh as possible, with a hint of rock and elegance in the general styling, including hair and makeup. We always think about the profile of our client, which usually involves a woman who likes to be active, practical, sensitive and artsy. For this campaign, we pursued a cinematographic look, specially inspired by Wes Anderson's movies, keeping our special taste for natural light and effortless posing on the part of our model. We usually feature neutral colours, but in this particular collection we broadened our palette to pastel tones, such as shades of pink and green.
- Marité Quiroga
First of all, we built up a mood board, which included references of makeup, colours, poses, hairstyles, models, etc. With all of this in mind, we found the perfect location and model and we scheduled the date of the photoshoot. Because we always prefer natural light and we knew we would be working for a couple of hours, we started at around 11 am in order to have plenty of time. We started shooting the lookbook, since we didn't want the light to change too much from one look to the other. We took a look around the house in order to find the perfect spot to shoot it. Working with Emilia, our model, made the whole process easier because she kept striking a lot of perfect poses for each look.
- Marité Quiroga
When we were done with the lookbook, we started shooting the campaign photos. We wanted them to be a little bit more conceptual and emotive but at the same time visually appealing to invite the spectator to engage with them. Once the actual photoshoot ended, the selection and retouching process began. As we mentioned, we wanted to accentuate pastel tones so that was the main thing to keep in mind during the editing and retouching of the photos. First, we usually import and develop them all in Lightroom, make a few adjustments and then export them into photoshop for further detail corrections.
- Marité Quiroga
We are very grateful with the response Floresta has had in our social media platforms. Product-wise, our clients appreciated the details in the structure of the patterns of our designs and the general polished look present in the collection. Floresta was an ambitious project, as regards both, photography and film, and we realized how important team work is, from beginning to end, in order to achieve the desired results.
- Marité Quiroga
About Marité Quiroga
Marité Quiroga is a 28-years-old fashion designer from Argentina. She graduated from Fashion Design in 2010 and specialized in Pattern Design, Fashion Production and Art Direction. She's currently experimenting with embroidery in order to include it in future collections. Marité started her own fashion brand in 2012 and haven't stopped since then. She's also a teacher of Pattern Design in a local fashion institute in my city, Santa Fe. Loves her cat, Chaco, and a huge Netflix fan.