Boryslav Innovative Platform is a young and ambitious industrial park in Lviv region. It's a specially organized area zoned and planned for the purpose of industrial development. The mission of the company is an introduction of the innovation in the Ukrainian industry and integration of the various business areas on a common territory. In addition, their feature is the involvement of designers as a creative and intellectual component of different projects.

We created a simple logo based on the first letters of the full name of the park. We used lowercase letters "b" and "p" made in identical graphics with reflection effect. For letter "i" we left only the dot. The negative space between the letters ''b'' and ''p'' fills the entire white area of paper like an innovations which fills our lives. The logo and the design of all the materials was made with rounded shapes which are preferable for BIP identity. Also we designed the icons for indoor navigation in the same style.

First as usual we started with pencil and paper for brainstorming with a team. It was a long way of finding the right associations.
Then we tried a lot of images, shapes and colours.
As a result we created vector logo in Adobe Illustrator and corporate style, which tested on a different materials, icons and .
For design process we used Adobe Illustrator, Adobe Photoshop and Canon EOS.

It was a very exciting project for us, new sphere with which we previously didn't work.
The feature of working with this identity was the desire to attract European investors and young Ukrainian creators. So we should look like serious, fresh and vigorous brand at the same time.
This project has just started and there is a lot of work in future, but we hope for development of Ukrainian industry.

Molto Bureau

Molto is a branding bureau, specialized in brand identity, strategic thinking and visual communication. We create simple design for big stories.

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