iMIMIC
iMIMIC is a mobile app that enables athletes to post short videos expressing their skills in any sport and the rest of the users can mimic them. They are on a mission to increase sports awareness for undiscovered talents. They also target increasing collaboration spirit by creating collaborative challenges on the app.
Firstly we worked on the brand strategy with the client and made market research to check all the competitors' approaches, and we started our exploration phase which resulted in a 3 mood board that we shared with the client after that, and he chose the art direction and from that, we started working on the logo concept and then completing the full visual identity.
We used illustrator to design the logo concepts and the visual elements and then used photoshop to finish the mockups and the brand stationery.
The client really liked the concept and the art direction for the brand.
