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Pargo Rojo

Pargo Rojo

Gitanos
September 1, 2021
1 Comment

The challenge:

Communicate a fresh and modern image for Pargo Rojo



We were inspired by the product as and the name to choose the color palette, with red and black tones to evoke the fish and the gastronomy, supported by craft materials to generate an artisanal and close perception.


First they made sketches of the icon, which was illustrated by Cindy Montero, then together with Daniel Montiel they defined materials, visualizations, and a general branding structure, it is a result of the union of 2 talents (illustration + graphic design) to obtain the final result.






The client had a very good acceptance, since we had to communicate the specialty in seafood and pizza, getting to understand the concept in a concise way.

Thank you for all, do not stop believing and creating m/

Gitanos

We believe in the power of the conceptual image as a generator of value, to take your brand where we are proud to be, you and us.

We are a firm specialized in brand management, strategy and communication with a regional impact. We create projects to meet your needs and thus achieve the purpose of your business. Whether you need to build a powerful brand from scratch, including communication and a beautiful and friendly website, or you're just looking to build a great brand experience.

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