Ryan Paonessa's project for Status Audio; a small direct-to-consumer audio brand that was borne out of a passion for minimalism and a celebration of sound. Status subtracted everything that is unnecessary from headphones, including the ostentatious logos and branding. There's no retail/distributor mark-ups, excessive marketing campaigns, or celebrity endorsements. They sell directly to the consumer online, at a fraction of the cost of the competition.

Status Audio reached out to R&Co for help in relaunching their website and improving their online presence. As part of the launch, R&Co worked with Status in creating a responsive, grid-based eCommerce site built on Shopify. The design of the site reflects the clean, unbranded aesthetic of the headphones that Status sells. R&Co also assisted in the overall sourcing and creative direction of the photography. The product images were shot by New York-based still-life photographer, Marshall Troy.
-Ryan Paonessa

Personal site: rspny.com
R&Co / Portfolio: rco-design.com
Status Audio: thestatusaudio.com
R&Co Instagram: instagram.com/rcodesign

About Ryan Paonessa

Ryan Paonessa is a New York-based designer and co-founder of R&Co, an independent graphic design studio focussed on web and brand identity. Through R&Co, Ryan works closely with select brands to create tailored design and development solutions that enforce recognition and engagement across all platforms. Ryan takes pride in delivering meticulously crafted, visually appealing design that retains relevance over time. His specialties include reductive visual design, branding, ux, ui, front-end development and more. See more of his works on Behance and Instagram.