The Flo.

The Flo is all about helping you to be the best you can be. It is a fun and exciting way of nurturing one’s value and character through the process of growing plants. With The Flo, you will grow, empower and be someone of great value.



I realize in today’s world, many of us do not see the importance of cultivating values in our lives. Our values inform our thoughts, words and actions. Values are important because they help us to grow and develop. They help us to create the future we want to experience. Hence, The Flo ought to help people to grow through the process of growing plants.

I went for a softer and lighter aesthetic, to appear more friendly to the users.


Rhino for 3D CAD, Keyshot for Rendering

Initially, I focus on coming up with a purpose and the concept before moving into the form. It took many prototypes with foam core and refinement to get to the final stage. I decide to keep the form as minimal as possible so it does not take away its true meaning and value of the product.


This project was done as part of my school module and got an A. I believe its the intention and concept was what captured their attention.

It is all about opening your eyes and identifying problems you want to solve, in a creative and fun way!

To me, the story behind your product plays an important.

Claudia Goh

” Simplicity is the ultimate sophistication ”

My primary field of design is Product, Graphic, and UI/UX. With the constant need to formulate emotional connections between users and products. Always keen to strive for an aesthetic and simplistic design with an inspiration to employ my creativity and design skills for the betterment of my community. As a perfectionist at heart, I am always passionate to achieve the finest details in my designs. Through designing experiences, this enables me to identify opportunities which bring beauty and excitement to the ordinary