UI/UX & Web Designer Parisa Shademan have always been good at finding problems and solving them. When she was a photographer her mission was to show people the problems of society. She wanted to help people by telling their stories through her photos. That’s why she love UX/UI.

To me UX is all about spotting the problem and solving it. Whenever I look at an app or website I start thinking about how I could improve the interface and make it easier for people to interact with it. People are important to me. As a photographer and later on as a designer, people have always been the centre of my projects.
-Parisa Shademan

I got diagnosed with type one diabetes 3 years ago. Type 1 diabetes is all about balance and control. We need to keep our blood sugar levels in a certain range to live. Diabetes is all about numbers and data and being able to analyse them. There are so many different apps for diabetes to help us have better control over our health but they are generally very complex. I’ve tried so many different apps and they all have too many options. Entering the data is not as straight forward and they are confusing.
-Parisa Shademan

That is why I decided to design my own app. Simplicity was my goal. A very simple app for entering our low and high blood sugar numbers. Easy to use, not too many options. A simple calendar, with an easy to understand graph to show the numbers in daily, weekly or monthly order. I wanted something easy to use but visually strong so that people don’t get bored with it. That’s why I chose the bold colours. Diabetic people have a lot to deal with everyday, it’s not easy to be a diabetic. There are so many numbers and factors that we need to consider every minute. I wanted my app to be so easy to understand that people start using it without thinking about “how to” use it.
-Parisa Shademan

Behance is my biggest inspiration. I look at UX/UI designs everyday. I analyse them, find their good or bad points and learn from them. Inspiration doesn’t always come from good design, sometimes using some apps with really poor design teach me what not to do. That was my main inspiration when I was designing the diabetes app: “Don’t copy other complex diabetes apps! keep it simple, keep it minimal.”
-Parisa Shademan

The more I learn about UX the more I realise that people don’t like complexity. Design is all about problem solving. Find the problem and solve it. With your designs try to communicate not decorate. Keep it simple, keep it minimal.
-Parisa Shademan

About Parisa Shademan

Parisa Shademan is a 28-years-old UI/UX designer. Photography was her first connection to the world of creativity. She used to be a street photographer back in Tehran. Parisa moved to New Zealand in 2011 and studied graphic design and animation. She currently lives in Auckland, New Zealand. See more of her works on Behance or her website.