Atomic Burgers is a 60’s themed food truck specialized on gourmet burgers and a variety of unusual but tasty selections to pick on. The food truck concept is retro-themed with radioactivity and an apocalyptic vibe, portraying a nuclear fallout alongside infusing those elements into the menu items.
The idea came through researching various 60’s themed dinners of the old age and looking at different
portrayals of a nuclear fallout where the textures, colors and style was derived from. The color acid green was
used as the brands main color to give of a radioactive vibe this color is also used in the menu items for example
green burger buns and a green soft served ice cream to create a unique buzz alongside tying the brand image and the
brands menu together.
The project started with a sketch while listening to songs from the 60’s to create a mood and a vibe that would
be given out by the food truck. The logo’s hand lettered nature of drawn before searching for a suitable typeface
alongside icons of burgers, fries, shakes were created to later be incorporated on the menu and as a green neon display.
The response was met with great expectation as people loved the concept and the way the brand and the unique menu items tied
together. I learnt that it is vital to create a visual story with the brand identity that would instantly be understood by the viewer once