These U.S. public-sector publications have one thing in common: the people. The topics they deal with are very sensitive and therefore the illustrations always convey positivity and trust. Each publications has a different style depending on the content.
When I was researching publications aimed at the public sector, I realized how similar they all are because most of them use stock photos and so I decided that it was best to use my own illustrations.

The styles I used are inspired by very different sources: the fauvist paintings of André Derain (1900-1910) http://www.theartstory.org/artist-derain-andre.htm, that I saw exposed at the National Gallery of Art in Washington, DC., the Lego store in the Rockefeller Plaza of New York City, and the cute Japanese Kawaii style https://www.japanpowered.com/japan-culture/what-is-kawaii.

The first part of the process begins with the pencil. I draw a quick sketch with the composition of the main elements; with the help of a light table I repeat the sketch but this time stylizing the shapes; I repeat the process as many times as necessary until I am satisfied with the result. Then I scan the drawing and re-draw again the shapes using Adobe Illustrator, which gives me the versatility to edit and colorize for the final result.

As a designer, I never forget the target audience for my work. I know that in general, people love figurative illustration with strong colors and contrast, so I strive to find a middle ground between pleasing the client, the audience and enjoying my work.

Each publication has a different style since I have as a rule to avoid as much as possible the repetition: this way each piece is unique and at the same time I never stop learning something new with each project.

https://www.behance.net/gallery/59882033/Editorial-Illustrations

Marçal Prats

After completing his graphic design studies in Barcelona and London, Marçal spent most part of his career working in advertising agencies in Barcelona where he learned art direction.

In addition to his job, he is a UI/UX collaborative teacher at UAB –Autonomous University of Barcelona and recently moved to London after working in Washington, DC. Such moves are part of his endless aim to achieve new challenges and opportunities.

He also likes to produce remixes that are available for listening on https://soundcloud.com/marcal_net

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