Galamb Tailoring offers the highest quality handmade suits in Budapest. "Galamb" means "Dove" in Hungarian, the name came from their previous location on Galamb Street. Before opening their exclusive downtown salon they came to us with an incredible project: the overall rebranding of Galamb Tailoring and creating a visual identity that reflects the key elements of the brand: style, perfection and tradition.

My aim was to capture the brand’s essence in a simple, elegant yet instantly recognizable way. I created a symbol of a jacket’s collar and lapels that resonates with bespoke tailoring but also emerges into a flying dove. The color palette is dominated by dove grey, complemented with elegant black.

I started with a single hand drawn sketch. It took about 3 weeks to refine my original idea and come up with a logo that has the "wow” effect. After that I finished my artwork in Illustrator. Photos were edited in Photoshop and Lightroom.

I’m happy to say that the project was an overall success. The client really liked the logo and the whole identity as well. This new, significant brand appeal took the brand to the next level in the luxury clothing market. I personally learned that the heart of a luxury brand actually lies in the smallest details.