Gentle like Cote D’Azur

Art Deco style was the basic theme of the new supermarket Silpo (commercial network). I had the possibility to create more than the 750 square meters of the panoramic illustrations for the store interior and the pattern for the exterior of the grocery store. It makes you feel like walking on the Cote D’Azur right in the middle of Kiev.

The main idea was in the combination of French Riviera and the local views of the Obolon waterfront. Guests of the store need to recognize their district but only through the Art Deco style, luxury french seafront, the romantic mood of that times.
All the illustrations are situated one by one. It is a long way story of the people’s life in the times of Art Deco. The colors are changing smoothly making this image endless all over the store interior.

Each illustration started with the pencil sketch of the main plot, then I needed to add some recognizable places of the Obolon waterfront. My aim was to make such combination of the past and the present natural, attractive, eye catching. I needed to think over the whole 150 meters long story all around the store interior before starting to transfer it into Adobe Illustrator where I worked with colors and added all the details.

The store was opened on the 15th of September 2017 and works 24/7. It was a great possibility to spread the ideas of the Art Deco style in such a huge space with everyday turnover of the people. Each illustration is 5 meters high and starts at a level of three meters from the ground. All this conditions influenced my work and gave me new experience.

If you want to feel the gentle atmosphere of French Riviera while making your basic shopping, you can visit Silpo in Kiev, 27b Heroes of Stalingrad Avenue.
More photos and videos about the project you can look through here Behance


Sergei Serebrennikov, Miami.
Creative graphic designer and artist, known for its unique work in the style of retro and art Deco. Having extensive experience in advertising, Sergei was digital creates illustrations, posters, etc advertising materials for various companies.
In 2014 Sergei moved to the USA, leaving Russia post of art Director on the TV-channel “Moskva24”, and began work on creative projects.
In 2016, Sergey won the contest of posters for the famous festival “Miami Beach Art Deco Festival”, which takes place on ocean Drive in Miami beach for more than 40 years, and became the official artist of 2016.
Later, he created a series of posters for the wall design Art Deco Welcome Center in Miami beach and a series of works dedicated to famous buildings in Miami beach such as The Bass Museum, Faena Hotel Miami Beach, South Pointe Park and so on. These works were exhibited at his personal exhibition at the Art Deco Museum, 2016 (Miami Beach).
Sergei regularly participates in various festivals, repeatedly included in the short lists of international festivals and exhibitions: shortlist 2015 International Fine Arts Competition by Art Fusion Galleries; Runner-up of open contest «DIGITAL DECADE 2016» (London).