Felipe Mendes's project Handgran is a marketing company based in Brazil. His friend who is Handgran’s CEO came to Felipe in order to create a new Brand identity for the company. They talked a lot about the position the company needed to achieve, and to make sure they knocked the design out of the park they went through some key words that translate what they are all about, like for example: “cool, smart, technologic, reliable, happy, modern, innovative,etc.”. Hopefully the end result translates those words into images.

For this project I kept my mind open and tried to get a feel for how the company would like to express themselves. We had a lot of goals to reach with the visual concept and at the same time everything needed to be cool yet reliable, happy, modern etc. I had this idea in my head that I would love to use some round shapes for this particular design, so to get things started I used a simple circle to define the basic shape. To create the rest of the shapes I cut my original circle in half and created a rectangle based on its measures (so that made everything proportional). These were the basic shapes I used to create with the type and the symbol. Just to make things more interesting and more reflective of the companies “aura” we added some colors that translated the client’s needs. :)
-Felipe Mendes

I really get a lot of my inspiration from Behance, dribbble and pinterest. Also I usually love seeing beautiful nature pictures, I don’t know why but they keep my brain activated, and give me a lot of inspiration and fuel.
-Felipe Mendes

Clean lines, forward thinking, minimalist, with the user experience in mind. There are some companies that inspired me like, fantasy, arsthanea, rally, pentagram, and moving branding. But the guy I watch for most at the moment is Tobias van Schneider, this guy is really great. I fight for my vision. ;)
-Felipe Mendes

Keep your standards high, work hard and learn to recognize when a project is good enough. And the most important thing is to be passionate about it.
-Felipe Mendes

About Felipe Mendes

Felipe Mendes is a 27-year-old Brazilian with 8 years experience in developing projects such as digital campaigns, online advertisement, mobile apps, games, new digital platforms, social media and branding. You can see more of his works on Behance or his website.