This is the Logofailio project, consisting of 24 logos that were rejected by the Client in the period from 2019 to 2021

Sometimes, Clients are not always right!

The project is presented in black and white to create the best contrast for the project. My design style is about minimalism.

For this project, I only use Adobe Illustrator to design and present it on Behance. After reviewing the projects that have been done from 2019 to the beginning of 2021, I have selected relatively good plans according to the criteria: art and the right purpose of the customer.

After about 10 days I received 2 features from AIGA and Be Graphic design in the logo category. Almost people like this project of mine, while always wondering why it is so good why would you refuse: laugh:

For me, a good logo must meet at least 2 criteria, be beautiful and suitable for the purpose of the customer. Put yourself in the role of customers to be able to grasp insight, thereby being able to offer the best logo options for them. Wish you success, I'll be back in the next project, see you again

vu pham

Graphic Designer
Art Director

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