Lui Mulè is a carpenter from Frankfurt, Germany who makes furniture out of wood, iron and concrete with
a high degree of individuality. For the corporate design I created a key visual that reflects the angular shapes of the furniture and at the same time brings to the fore the uniqueness of every single piece.

A special focus was placed on choosing the adequate material and the finishing of the stationary. The minimalistic design is completed by paper that has the feel and the appearance of concrete and a hot-foil embossing that mirrors the characteristics of steel.

I used Illustrator, InDesign and Photoshop. At first I played a litte bit with fonts and there characteristics. After that I think about a key visual which should represent the different styles of the handmade furniture. As a last step I was searching for a paper which support the character of the used materials.

All people give a positive response to me and it was featured on many designblogs e.g. behance and designmadeingermany. They are enthusiastic about the materials and the minimal logo design. Sometimes you must be bold and it's fantastic to have clients who believe in you and your design skills.