Design Ideas Logo
Masala Darbar Branding by Jekin Gala

Masala Darbar Branding by Jekin Gala

Stephen Malapote
June 7, 2015
2 Comments

Quality branding is critical in businesses in the food and beverage industry. To stand out from the crowd the identity of a business speaks of the business largely. Today we feature a branding project for Masala Darbar, an Indian Cafe and Restaurant designed by Jekin Gala. Read on and enjoy!

Masala Darbar is an Indian Cafe & Restaurant with a long tradition. The restaurant desires to make the experience of their customers unforgettable. The major focus is on the intimate food experience that small groups will find so special while still providing the availability of larger private rooms and spaces that can be utilized by tours and larger parties. Tradition, spices, and the deepest care in what they do is what defines Masala Darbar. The menu is varied to please the most discriminating palates, concentrating on the traditional and spicy Indian food.
It was necessary to communicate the new brand without falling into the stereotypes of the category: hot and spicy food. So, the strategy was to make this ethnic food restaurant modern and pleasing to all kinds of consumers. The typeface selected is Cheap Pine, that came out of a search for traditional fonts with a contemporary feel which reflected Masala Darbar and its tradition.
As a part of the process, I designed the new responsive website and layouts for the restaurant, that help the customers to order food via mobiles and tablets.

- Jekin Gala

80fe62d6a0e151d29be151ae0d31178e501694892ae31662b4f963884d143b11

77b56438298d273ac9d0c139fbfa755a

fd05c547a51148a5b569305136b7c887

e5d234888b95da54141346b4c837545f

c609e135c300b8c357702daeb4873447

c03c6214d898de42dc6c8f13cd9487fb

bd0dae9cd30bb5be0b8c2123a5ee10d3

b85901072a42fdda425b21483c558c1a

af72925f4fd7d9cd52cc4ea721de9e22

af404a7e99132bc6b367fb8a0ee2fc60

1312473810370f9dde76a63212b0b7ea

7975689beea66915a58ac65adc154eae

2279d507a51f5fa5a7e264dd979ac475

77e29eb1c24c6160b8942407e565cb30

61b40b10cd67ab1d5d0db60eb699e019

09bf250c17aeea6d31896b6b4d2ec6ce

6ed1ed33ba3bb35d667248c77de2b993

06e7414f7108d109108456424c802253

5d72c63e164539a00e352b131be06b8f

5a7e8142367711f2ded3a3e9d7aad21a

3eba795aab9f71956a30b7df0b367ebe

3c5302db37449269922d20a33ed0208d

1b7b6c8ff811611be844894f22d89ceb

1a0cc778c4c7dc3ab00ad89a399c5c82

About the Designer

Jekin is a Mumbai based designer who works with clients from all over the world. He specializes in UI/UX design and branding. Find out more about him and his works in his Behance.

2 comments on “Masala Darbar Branding by Jekin Gala”

  1. Your portfolio is always so beautiful! Good job, you are a great designer !
    I really appreciate your feedback, advice... It's Valuable :)

Leave a Reply

Your email address will not be published. Required fields are marked *