This project was developed for a hydroelectric plant in 2008. The project was not implemented in the face of a repositioning of the company. The concept was to use the handicrafts, foliage and fauna of the Amazon region as inspiration to represent a brand with social responsibility and engagement with local populations.

The local cultur is a huge inspiration field. It is composed by indians patterns, baskets made with foliages. The color represents the leafs. They interlaced as a basket with volume and brights. The form is a fish, an amazonic icon.

In first I listed ideas. After that, I started a benchmarking and I learn more about the market. The references and images show an environmental mood. The next step I drawn some icons and typefaces. The computer was the last one, a finishing tool.

This project had a great respond, but while the process occur a management change and new owners archived the project.The client has to told everything to you. Is partnership that depends the two parts to work. Hide informations isn't the best way.

Guilherme Bigonha

I have a degree in UFMG and an MBA in Branding. International training in Barcelona and London. I have a broad and qualified profile. I participated in large projects such as the Petrobras Identity System (which was awarded at the 10th Design Biennial) and also in product development. A lot of experience in project management, organization of deadlines and resources, leadership, negotiation and customer service. I have deep knowledge of Digital Marketing (SEO, SEM, MKT Email, Social Media, Adwords, HTML5 / CSS) and UX.
My last formal position was as Senior Designer at T4F, as creative online and offline (advertising, signaling and activation) of Lollapalooza Brazil and other events. And I'm a freelance at the Epigram Superunion.

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