A set of selected logos & marks, created from 2014 to 2017. This set contains both school and freelance projects. (Some of the projects are originally in color, but here all of them are shown in their's black and white versions).

Every time I create a logo I start with a research and brainstorming, then then I'm sketching. Next step is to select the best ideas and execute them digitally. If the logo based on any geometrical shapes, I always create a grid or modules, to obtain the best proportions. An important thing is to approach each project individually.

My favorite tools in logo design are pencil and plain moleskine notebook. During the digital process I always use Adobe Illustrator and Photoshop. For me the most satisfying project is that contains of logo design and full visual identity. I like to be sure that I've taken care of all the elements accompanying the new logo.

Before the creative process starts I have to know the target of the brand, the association that the logo should evoke, and where and how it will be used, but as a customer you do not have to know exactly what your logo should look like. During creating a logos I learned, that the effect is the best when there is a place for trust and kind of creative freedom.

Katarzyna Wieteska

A young Polish graphic designer, who just graduate master’s degree with honors in Academy of Fine Arts in Łódź. Works mainly in graphic design with emphasis on editorial design and visual identity (both in print and digital media).

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