Sleepformer Branding

Sleepformer is a capsule collection of sofas united by one idea — full mattress for a comfortable and healthy sleep. In this project I created visual identity, guidelines, UI/UX and animation for promo page. Branding conception is based on storytelling through day and night changing.



Sleepformer sofas are comfortable for sleeping as well as for the recreation, so they can be used on a daily basis, giving owner unexcelled comfort 365 days, 24/7. Logo consists of three forms — Moon phase, Pocket spring and Spine. In branding I used only a grayscale palette to give a day and night look.


We took some photos for web and advertisements with Outboxphoto from Prague and MZ5 team from Russia. The main theme of this photo shoot was day and night cycle. I used Adobe Illustrator for logo and pattern, Photoshop for UI sketches and retouch, After Effects for animation.



I get some positive feedback on Behance and Dribbble, and even on Vimeo. Every project is a step in my career as a designer, I try to do every project better than the last one.
Take a look on my full Behance presentation — https://www.behance.net/gallery/42457971/Sleepformer
Feedback is appreciated!

https://vimeo.com/192031799 — Main Page animation
https://vimeo.com/181537129 — Features animation

Mike Voropaev

I’m Mike, a graphic designer working worldwide.
I love everything associated with design in all its forms. I think the design is not just the outer shell of the object, but also its semantic component. I’m positioning myself as an artistic open-minded designer trying to extend the range of my skills continuously.