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Submarino Viagens Redesign by Marc Anderson

Submarino Viagens Redesign by Marc Anderson

Jon Paylaga
July 25, 2015
1 Comment

Submarino Viagens came to us looking for a refresh of their popular Brazilian travel destination. They needed a solution that clarified the booking process, and inspired visitors to visit new destinations. A vibrant system utilized photography, rich color, and quirky typography to make the site feel accessible and familiar to previous customers.

Submarino Viagens is one of the top Brazilian travel booking destinations, but needed a refreshed look to entice and excite their customers about travel opportunities and deals.

-Marc Anderson







A new platform was created that utilized large beautiful imagery promoting Submarino's wealth of destinations, and employed clean thoughtful typography to convey the best upcoming deals. A new, streamlined booking flow was also created to allow for more reliable trip planning and cross-selling of additional travel accommodations.

- Marc Anderson




The site needed to fit in with Brazil's vibrant design culture, so typography and color were deeply considered. A vibrant framework pairs the quirky and approachable typeface Omnes with bold shades of blue, yellow, and green to reflect the excitement and energy of Brazilian and South American culture.

- Marc Anderson





The result is a friendly new look and robust system that works across devices and will expand as Submarino's business grows.

- Marc Anderson



About Marc Anderson

Though formally trained in traditional graphic design and typography, Marc's professional career has focused entirely on the digital space. This has succeeded in building his keen knowledge of user experience, technical capabilities, interaction design, and concept generation.

His work in the digital space is quite varied. Gaming, social sharing, entertainment, pharmaceutical, lifestyle, and financial are just a few of the areas he's touched, with executions including websites, apps, mobile sites, and advertising.

Marc currently lives and works in New York but tries to get out to travel as much as possible. You can find his work on Dribbble and Behance, and feel free to say hello on Twitter. His username is marcbanderson on all platforms–Dribbble, Behance, and Twitter.

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