Visual identity for the company selling accessories for pets. Simple, geometric logo consistent with typography. Each element of the logo is based on the shape of a circle. Minimal use of color, simple accessories create a minimalist brand for people who value simplicity and materials of good qualit...

Density uses cutting-edge depth technology, computer vision, and an onboard quad-core processor to anonymously measure and manage entrances and exits through a door. The advanced technology is intelligent enough to handle complex human behavior -- group collisions, bi-directional movement, lines and...

A personal projects about architectures in Florence, Italy. It includes churches, cathedrals, old and new buildings, theaters, bridges. Among all these architectures, there are the famous Basilica of Santa Maria in Fiore with Giotto's Campanile, Ponte Vecchio and Palazzo Vecchio....

It's OK is a booklet that I've created for brand owners who are having issues with their brands. Focusing on 15 most common situations, concerns and problems, the book gives hints about how to overcome them with the power of strategic branding and design. It also has inspirational quotes from great ...

My MacBook Pro always heats up very quickly, and I wanted a laptop stand that can reduce the heat and improve ergonomics. I believe that a product can perform at its optimal level while remaining a subtle form. By utilizing the amazing material attributes, the laptop stand acts as a passive heat sin...

Smart Gear is a personal project I designed for my portfolio. It is a conceptual design of a tech-journalism blog / website. Since I am a tech enthusiast, I wanted to come up with a beautiful and clean, but colorful website, with content about tech gadgets, reviews and news....

Serena Penna is a wedding planner. Se.Re eventi is the name chosen by Serena for her agency. She asked me to make a simple and elegant logo that recalls the luxury and simplicity. I was inspired by peony to design the logo and after obtaining the final result I decided to use only the foil stamping ...

This was a self-initiated project. As a regular user of Gmail, I saw the potential to improve the UI and UX by simplifying and polishing everything. I love clean designs so I had this idea in mind of a neat interface with little distractions as possible and clear hierarchy....

The focus of this project was to create three forms that demonstrated the functional use of primary, secondary, and tertiary visual elements in an intimate date setting. The project was used as my senior thesis and was completed in 18 weeks. Over the 18 weeks, the design went from ideation to full-s...