The Obama Foundation Leaders: Europe program, is one of Obama Foundation projects, the program is a six-month, virtual leadership development and civic engagement program that seeks to inspire, empower, and connect emerging leaders from across Europe. #ObamaLeaders.
For this project, it was very important to find something that all the countries represented in the program had in common. It proved difficult. At first, we considered flags as an obvious element all countries have, but we wanted something that was even more specific. And we found the coats of arms for European countries. we knew that was the winning concept.
Like any project, In the beginning, I start with a piece of paper. When sketches are approved, I move into experimentation in different software, such as Adobe Illustrator, Adobe Photoshop, Adobe InDesign.
The final feedback was positive from the Obama Foundation team, both of us were happy with final results.
To see more work, visit my Instagram account @kindaghannoum.
If you are interested to read THE CREATIVE BRIEF, check the link: https://www.obama.org/europe-2020/kinda-ghannoum/
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