The idea for Alvaro Abrante's “Them” was born from the desire to do something new and different. He had never worked with such minimalist art, and with the movement limitations that comes with it. In César Santillán’s Instagram there’s a little bit of everything: Girls, superheroes, a Vespa, more girls… even Frida Kahlo and Mickey Mouse.
At first I asked him for the pieces which I considered had the most movement potential, but when I saw all the material that I had, I realized that about 80% of it was girls, so then I saw it more clearly than ever: it had to be a collection about them. This has been one of the projects that I’ve most enjoyed animating, despite having to find the time while working at an advertising agency, taking a static illustration and giving it the ability to transmit sensuality, peace... I was so committed to the project that I used any free time, lunch and even nights at home to continue working on it. It was definitely worth it.
I studied audiovisual production in my hometown of Las Palmas de Gran Canaria, that’s how I made my way into the post-production and motion graphics. Good motion graphics comes hand in hand with good art direction, so every day you learn what works visually, and what doesn’t. That’s how I’ve learned design, by putting it into practice.
Lately everything in my life was passing by way too quickly, a lot of changes during a short period of time, so I wanted to work on something minimalist, subtle… “Them” gave me precisely that. I don’t think I have a clearly defined style, but I have a taste for detail and I focus on that a lot. I look to surprise the viewer with details they’re not expecting. I follow and really admire Emanuele Colombo, Chris Phillips, Shabello, and of course, Markus Magnusson. That’s my dream team haha.
I’m no one to be giving out advice but if I had one piece of advice to give out, as someone once told me, it’s that everything is achieved with hard work and patience :)
About Alvaro Abrante
Álvaro Abrante is a motion designer, he is also a perfectionist, hard-worker, lover of pizza, loves good design, minimalist, gifs, retro video games and photography. See more of his works on Behance.