WolfDesign is a family-owned snowplow and skidsteer company based in Minnesota. The challenge was separating the company with two subsidiary brands: SnowWolf and ArborWolf.
The brief was putting the equipment user’s sharp instinct at the forefront.
These images represent part of the rebrand.
The idea was to separate SnowWolf products from ArborWolf products, thereby creating two sub-brands below WolfDesign. We wanted to give everything a very contemporary, powerful, slick and sharp atmosphere. Let’s face it, snow plows are not sexy. Keeping everything to its essence and giving it a minimal look was important to us.
We often start a branding project by sketching with pen and paper. Discussing the essence and meaning behind a product is a great way to start creating. Making an extensive moodboard is also a must. Then we work with Adobe Illustrator, InDesign, Photoshop, Lightroom, etc.
The project received an excellent response. The concept of putting the company’s sharp instinct at the forefront really worked for the people in the industry. The simplicity and the abstinence of overcharging the visuals was a success. The impact of separating the two sub-brands with bright colours was also we received.