UMC is located in heart of new Cairo in south academy district service nearly north 90th on area 5000 sq. I tried to provide the client with a new conceptual building that stands out from all the new modern architecture in new Cairo in a smooth wavy lines that create a homogeneous facade and entranc...

Being able to hear well is an important part of a good quality of life, uSound will enhance the way you hear, allowing you to connect with your loved ones, engage in your favorite classes at school, listen to your favorite music and TV Shows, or simply chat and joke with your friends. We are all ent...

N J Ǫ R Ð R - A restaurant concept that combines organic ingredients, seasonal and local products with "New Nordic Cuisine" in mind at affordable rates. The saying "Dig where you stand" will serve as guiding principles for the restaurant and provide evidence of how to usefully employ and rely on...

This project of furniture design I did in my company "Genza design" - set of poufs "Tetris"! There are four different little poufs. All poufs are 400mm high, however they are different colors and forms. And it depends on you how to put them together. You can create one big surface along the wall or ...

Adaptr is a digital multitool built for contemporary living. It is a device that enables you to create adapters through the use of a modular system of connectors and accessories. It includes a portable battery, flash storage and various connectors to make the device truly universal....

Good visual branding is honest, graphically expressive and highly memorable. It should be optically sophisticated and it should work in print, digital and broadcast settings. The identity is based on three things; simplicity, honesty and focus. Simplicity for understanding, honesty for explaining an...

Van Gundy Jewelers is an independent jewelry boutique with two California locations Ventura and Camarillo, a long family history and community presence. I was hired by Phil Pallen Collective to help them with their rebrand. Our goal was to create an identity with modern, minimalist aesthetic so it w...

AXIS Lounger — a rethinking of modern luxury. Sophisticated futuristic forms of the base combined with the elegance of pillows made of genuine leather and specially balanced aluminium legs allow you to enjoy the excellent comfort. Minimalistic design will fit into any interior in a modern style, a...

A branding project for Ocanga. More than that: Ocanga is an extract of a life inside a brand. When I met Marcio (ocanga's owner), as a steel structure specialist, all he wanted was to have a company. A business to call his own, with purpose and the values he carried his whole life working on constru...